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Newsletter Summary

Currency rates
Equities of the Largest Breweries  new!
Brewery news
Malt news
Barley news
More news
Theoretical malt prices
Malting barley prices
Malting barley price evolution
Table of the week
Graph of the week
Agenda
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Average market prices Change trend

Wednesday, 23 March 2005
Crop 2004
2rs Barley €106.5     
6rw Barley €101.0     
2rs Malt €238.5     
6rw Malt €232.0     
Crop 2005
2rs Barley €115.5     
6rw Barley €105.0     
2rs Malt €246.5     
6rw Malt €233.5     

Note: Just click on the price link and you will be led to our Market Price History.
Average barley market prices are French and are estimated on FOB Creil basis.
Average malt market prices are estimated on FOB Antwerp basis.
The changes are compared to last Newsletter's prices.
Arrows indicate the direction of the change.


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Market price evolutions

The evolution of market prices for barley and malt, which are periodicaly issued with e-malt.com newsletters are published on e-malt.com site in Market Prices section. Just click here!
Available market price evolutions

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Canadian Malting Barley Prices vs. Danish 2Row

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Australia Malting Barley Export Prices 2000-2005

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Malt Market Price Evolution. Crop 2005

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French Malting Barley Price Evolution. Crop 2005

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Malt Market Price Evolution. Crop 2004

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French Malting Barley Price Evolution. Crop 2004

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Malt Market Price Evolution. Crop 2003

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French Malting Barley Price Evolution. Crop 2003


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World Malting Barley Trade 1994-2005



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Ukraine Beer Market 2004

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Australia Barley Supply and Disposal 2001-2005

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Canada: Barley Supply and Disposition



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Currency Rates
Base Currency: Euro, EUR
on 23-March-2005

1 EUR = 1.3089 USD
1 EUR = 0.6944 GBP
1 EUR = 1.5826 CAD
1 EUR = 1.6723 AUD
1 EUR = 138.17 JPY
1 EUR = 3.5903 BRL
1 EUR = 36.0995 RUB
1 EUR = 10.8462 CNY
Base Currency: US Dollar
on 23-March-2005

1 USD = 0.7642 EUR
1 USD = 0.5305 GBP
1 USD = 1.2091 CAD
1 USD = 1.2776 AUD
1 USD = 105.60 JPY
1 USD = 2.7430 BRL
1 USD = 27.580 RUB
1 USD = 8.2865 CNY

EUR/USD Chart

Equities of the Largest Breweries

Top Industry News
  • Belgium: InBev, the world’s largest brewer by volume, announced on March 22 the global launch of Brazilian beer brand, Brahma®, the beer with the true spirit of Brazil — ‘Ginga’. The launch spans more than 15 countries ... Click here

  • Thailand: About 5,000 people, including 500 Buddhist monks in saffron robes, gathered in front of Thailand's stock exchange on Wednesday, March 23 to celebrate their success in blocking the listing of the beer company, Thai Beverages ... Click here

  • Brewing giant, SABMiller Plc, announced on March 23 it has recorded organic lager volume growth of over 4% for the 11 months to February 2005. The maker of Miller Lite, Castle and Peroni had said its global volumes rose 5 % ... Click here

  • Denmark: Danish beer giant, Carlsberg A/S, expects a significant improvement in the Swedish market this year and plans acquisitions of small breweries in Asia and Eastern Europe ... Click here

  • Kazakhstan: On March 19 “Private brewery TINKOFF” announced it launched in Alma-Ata its first brewery-restaurant outside Russia ... Click here

  • USA: Anheuser-Busch Cos. Inc. spent more than US$293 million on sports advertising, ranking it first among the top 100 sports advertisers in 2004 ... Click here

  • Australia: ABB Grain Ltd. announced on March 23 that its subsidiary Joe White Maltings Pty Ltd and leading Australian brewer Lion Nathan Australia have renewed their long-term supply relationship signing a new malt supply contract ... Click here

  • China: In February 2005 China imported 224,000 tonnes of barley ... Click here

  • World barley market remained stable last week. The European Commission once again rejected all proposals for export barley subsidies ... Click here


More News
  • United Kingdom: Greene King plc announced on March 14 the appointment of Jane Scriven to the board as a non-executive director with effect from 18 March 2005 ...more info


  • Malaysia: Carlsberg Brewery Malaysia Bhd has chosen advertising agency Naga DDB Sdn Bhd to handle its flagship Carlsberg Green Label brand ...more info


  • Canada: Molson Canada 2005, a wholly-owned indirect subsidiary of Molson Coors Brewing Company, announced on March 18 that it redeemed, the redemption date, all outstanding Cdn$100,000,000 9.10% Debentures ...more info


  • United Kingdom: Greene King plc has recently announced it will put responsible drinking messages on all its brand packaging. Old Speckled Hen will be the first Greene King brand to ...more info


  • Belgium: World’s brewing giant (by volume), Inbev SA, is aiming to achieve the highest EBITDA margin in the industry by 2007, helped by synergies from its merger with Brazilian group ...more info


  • Denmark: Danish brewing force, Carsberg, announced on March 21 it will run a DKK80m (US$14.2m) campaign this summer in 16 countries under the slogan “Drink with a world of friends.” ...more info


  • Canada: Big Rock Brewery Income Trust announced on March 21 that a distribution of C$0.10 per trust unit will be paid on April 15, 2005 to unitholders of record on ...more info


  • United Kingdom: Interbrew UK is driving the success of Leffe — Belgium’s no 1 speciality beer — with the launch of a high quality merchandising kit for new stockists ...more info


  • USA: This month's Observer award for job-title inflation goes to Molson Coors, the newly-merged North American brewer ...more info


  • Italy: The European Union Commission announced it has cleared U.S. agricultural commodity giant Cargill Incorporated's acquisition of the grains and oilseed business of Italy's Pagnan SpA ...more info


  • USA: Anheuser-Busch Companies Inc. has signed on to continue its sponsorship of Denver's annual Cinco de Mayo Festival through 2007, The Denver Business Journal communicated on March 21 ...more info


  • Thailand, Bangkok: On March 23 Prime Minister Thaksin Shinawatra refused to become embroiled in the dispute over the flotation of Beer Chang on the Stock Exchange of Thailand (SET), saying ...more info


  • Serbia: Serbian brewery Beogradska Industrija Piva is to be privatized soon. The large international breweries are on the rows. For reformers, the privatisation of the Serbian brewery Beogradska Industrija Piva ...more info


  • Canada: Canadian weekly statistics show barley exports for August through March 13th totalled 683,000 tonnes, unchanged for the week, compared to same time last year 929,000 tonnes ...more info


  • Russia: Since the beginning of March, barley exports from Russia have become more active. This tendency was supported by limited sales of barley from Ukraine and no subsidies for barley ...more info


  • Markets/Trade: Jordan purchased 50,000 tonnes of optional barley for 1/15 Apr at about $169, according to unconfirmed sources. Can only assume that it is based on Black Sea execution ...more info


  • Ukraine: Ukraine's barley market share is likely to decline, although the country will retain its position as one of the largest barley exporters. Export of Ukrainian barley tends downwards ...more info



Brewery News
Belgium: InBev, the world’s largest brewer by volume, announced on March 22 the global launch of Brazilian beer brand, Brahma®, the beer with the true spirit of Brazil — ‘Ginga’. The launch spans more than 15 countries in markets all around the world. Not only is a global launch of this scale unique in the consumer goods industry, but the brand and its approach is very different than any other beverage. The brand will be packaged in an iconic, contoured bottle with an original, visible curve or sway. Brahma® captures the authenticity of Brazil and aspires to bring the Brazilian attitude and lifestyle to consumers worldwide. Brahma will break existing beer paradigms, and is a strong visible sign of the power of the combination of Interbrew and AmBev as InBev. When InBev announced the combination between Interbrew and AmBev on March 3rd, 2004, the company also announced that there would be important synergies as a result of bringing the two companies together: a pre-tax total of 140 million euro of annual commercial synergies by 2007. The selling of Brahma® outside of its home market is expected to contribute 30 million euro by the end of 2007. John Brock, InBev CEO, said: “Only seven months after the two companies combined we experience today a very strong visible and tangible sign of the collective strength of this new exciting company. This global launch leverages our strengths and global breadth as the biggest brewer in the world to deliver a proposition that lives up to being the best in the world.” InBev’s Chief Commercial Officer, Brent Willis said, “At the heart of everything we do as a company is the consumer, and this launch epitomizes that approach. Consumers around the world may not be waiting for another beer, but we know that they all need a bit of Ginga!” Brahma® (4.8% ABV) will be available in outlets as early as April, and will be rolling-out to markets around the world throughout 2005. The brand will be marketed with a range of communication materials including music CDs, television advertising in multiple languages and styles, expansive display and point-of-connection materials, print, outdoor, Internet, and other relevant consumer-connection mediums. “Rather than just a new brand, Brahma® brings an entirely new experience and an exciting new attitude to the category. Its taste is light and refreshing, and has a clean and crisp finish with a papaya after-note. The curved bottle with embossed Brahma® lettering gently and ergonomically fits into consumers’ hands. The design exudes modernity, sophistication, and creativity and the “Rio-Flash” color of the Brahma® brand block exudes all the passion and excitement wrapped up in Brazil, while respecting Brahma®’s roots which trace back to 1888.”...more info

Thailand: About 5,000 people, including 500 Buddhist monks in saffron robes, gathered in front of Thailand's stock exchange on Wednesday, March 23 to celebrate their success in blocking the listing of the beer company, Thai Beverages, Associated Press communicated. Thai Beverages is owned by Charoen Sirivadhanbhakdi who was named by 'Forbes' magazine as this year's richest man in Thailand. The Stock Exchange of Thailand announced on Monday that it postponed indefinitely a decision on whether to allow the listing of Thai Beverage PCL, the country's largest beer and liquor maker. The action came after strong opposition to the listing from various social groups on the ground that promoting alcohol consumption is against Buddhist, Islamic and Thai beliefs. "We will not make a decision under the pressures of any parties," Kittiratt Na-Ranong, president of the Stock Exchange of Thailand, told reporters. The bourse had been expected to make a decision on the matter on Wednesday. Last Friday, March 18, about 2,000 monks from the Thai Buddhist Monks National Coordination Center gathered outside the exchange to protest the proposed listing of the company, which brews top-selling Beer Chang, or "Elephant Beer." In a statement, they denounced the listing as "a grave threat to the health and culture" of the predominantly Thai Buddhist society, "which could be harmed by the proliferation of the liquor business." "It is one of the duties of a Buddhist monk to promote good morality to the world. We have poured away liquor and burned cigarettes in our protests before," monk Phra Kittyano Bhikku told reporters at the protest. Organizers of the anti-listing campaign, who claimed the backing of 128 anti-alcohol groups from all over the country, said they gathered Wednesday "to express gratitude to the board of the Thai Stock Exchange." Cheap and potent, Beer Chang is especially popular with rural drinkers. The beer company, owned by liquor tycoon Charoen Sirivadhanabhakdi, hoped to raise up to 40 billion baht (US$1.04 billion; €790 million) through its initial public offering, which would have been the biggest in the Thai market's history. Charoen, a strong political and financial supporter of Prime Minister Thaksin Shinawatra, intends to sell one-third of Thai Beverages' shares to the public, raising up to one billion U.S. dollars in what could be the biggest listing in the history of the Thai stock exchange. Beer Chang, Thai Beverages' flagship, was launched in cooperation with Carlsberg Breweries of Denmark in 1996 and was awarded a gold medal at the Australian International Beer Awards in 1998. It now controls about 80 percent of Thailand's 2.1 billion U.S. dollar domestic beer market, edging out Singha Beer that used to be the country's top selling brand....more info

Brewing giant, SABMiller Plc, announced on March 23 it has recorded organic lager volume growth of over 4% for the 11 months to February 2005. The maker of Miller Lite, Castle and Peroni had said its global volumes rose 5 %...more info

Denmark: Danish beer giant, Carlsberg A/S, expects a significant improvement in the Swedish market this year and plans acquisitions of small breweries in Asia and Eastern Europe...more info

Kazakhstan: On March 19 “Private brewery TINKOFF” announced it launched in Alma-Ata its first brewery-restaurant outside Russia...more info

USA: Anheuser-Busch Cos. Inc. spent more than US$293 million on sports advertising, ranking it first among the top 100 sports advertisers in 2004, St. Louis Business Journal posted on March 21. The Sports Business Journal, reported that the St. Louis-based brewer spent 83% of its US$352.2 million total ad spending last year on sports, up 34.5 % from its 2003 sports ad spending. The report attributed the increase to Olympics-related advertising. The company ranked No. 1 in 2003, as well. Rival Miller Brewing Co. of Milwaukee spent US$131.8 million on sports advertising, or nearly 69 % of its US$191.2 million ad total, ranking it No. 7 in 2004, down from No. 4 in 2003. Golden, Colo.-based Coors Brewing Co. spend US$82.25 million, or 26 % of its US$106.8 million total spending, ranking it No. 15, down from No. 6 in 2003. Ranking No. 2 in 2004 was General Motors Corp.'s Chevrolet division, which spent $220 million of its $370.2 million ad budget on sports advertising. Cingular Wireless had the largest increase in its sports ad spending in 2004, spending $164.5 million, up 243.6 percent from 2003. SBC Communications, Gillette USA, Allstate Insurance Co. and Coca-Cola USA also stepped up their sports ad spending by more than 100 percent. Companies with the most ad spending devoted to sports were the NCAA (100 percent), Acushnet Co. (100 percent), Southwest Airlines (98.6 percent), NASCAR (98.5 percent), and PGA Tour Inc., (96.5 percent). McDonald's Corp. spent nearly 95 percent of its ad spending on sports, or $101 million. The Sports Business Journal used data from Nielsen Monitor-Plus.

Malt News

Australia: ABB Grain Ltd. announced on March 23 that its subsidiary Joe White Maltings Pty Ltd and leading Australian brewer Lion Nathan Australia have renewed their long-term supply relationship signing a new malt supply contract...more info

Barley News

China: In February 2005 China imported 224,000 tonnes of barley...more info

World barley market remained stable last week. The European Commission once again rejected all proposals for export barley subsidies, but traders needs grow every week. The minimum rate on which market operators figured last week was EUR 17.79/MT (EUR 1 more than before). The vagueness over subsidies leads to slackness on the European market. At the same time, the Russian market revived last week, UkrAgroConsult commented. So, according to IKAR, about 123KMT of barley was exported on 3-9 March, i.e. twice as much as a week before. The vivid export leads to further price growth in port regions and stable prices in other ones.

Theoretical malt prices.


* - 70/30 = 70% Average Two Row Spring and 30% Six Row Winter
** - 50/50 = 50% Average Two Row Spring and 50% Six Row Winter

Theoretical malt prices for crop 2005 are available on site www.e-malt.com/MarketPrices

Malting barley prices. French barley prices.
Nominal prices.

nq - Not quoted
Prices for Danish and UK malting barley are available on site www.e-malt.com/MarketPrices

Malting Barley Price Evolution

French Malting Barley Price Evolution

Table of the week
Baltic Beer Market in 2004

Baltic Beer Market Size, in million litres

  2003  2004  Market growth, %
 Latvia  147  135  - 8.2 % 
 Estonia  97  110  + 13.4 % 
 Lithuania  261  277  + 6.1 % 
 Total Baltic States  505  521  + 3.2 % 

Latvia Beer Market    Estonia Beer Market   Lithuania Beer Market 
 

2003

2004   2003 2004   2003 2004
 BBH: Aldaris 43 %  39 %   BBH: Saku  43 %  42%   BBH: Svyturys-Utenos Alus 45 %  44 % 
 Cesu Alus  11 %  15 %   A Le Coq (Tartu) 36 %   35%   Kalnapilis+Tauras  21 %  22 % 
 Lacplesis  11 %  7 %   Viru  10 %   16%   Gubernija  10 %  9 % 
 Livu Alus  10 %  13 %   Imports  8 %  5 %   Ragutis  9 %  9 % 
 Kimmel  4 %     Other  5 %  2 %   Imports  4 %  4 % 
 Other  20 %  25 %          Other  11 %  12 % 
 Imports 1 %  1 %             

Graph of the week

Agenda


March 2005:
Night of Great thirst, Belgium;
Zythos Beer Festival, Belgium;
Institute and Guild of Brewing Africa Section 10th Convention, South Africa;
China Drinktec China International Exhibition on Beverage, Brewery and Wine Technology;
FOODEX JAPAN 2005 / INTERNATIONAL FOOD & BEVERAGE EXH;
International Food and Drink (IFE), UK;
BLACK SEA GRAIN: A NEW ENVIRONMENT IN UKRAINE AND REGIONAL PROSPECTS FOR GROWTH;
Deltabierfestival, The Netherlands;
UzFood. International Exhibition for Food, Drink Packaging Technology. Uzbekistan.;
Spring Beer Festival "Hops on Equinox", Seattle;
Brew and Beverage Industry - Beer Auction International Trade Fair, Russia;
Siebel Institute Brewing Profitability Workshop;

April 2005:
Helsinki Beer Festival;
Tour de Geuze 2005. Payottenland, Belgium;
FAB 2005 - BC Food & Beverage Conference. Vancouver, BC;
Grains Week 2005. Queensland, Australia;
Concise Course in Brewing Technology;
World Barley, Malt & Beer Conference 2005;
JOINT LEGISLATIVE CONFERENCE. Washington, D.C., USA;
BEER. Exhibition Pavilion Minsk.;
Craft Brewers Conference & BrewExpo America;
Classic City Brewfest, Athens, GA;
SOUTH-UKRAINIAN DAYS OF FOOD AND DRINKS;
SIBFOODEXPO, Siberian Beer. Novosibirsk;
SAMARA DRINKS. SAMARA, RUSSIA;
WINES, BEERS AND DRINKS Exhibition for the Beverage Industry. Krasnoyarsk, Russia;
Malting Course BRi Nutfield United Kingdom;
INTERPAK 2005 Duessledorf, Germany;
Excursion to West-Flanders;

May 2005:
HOFEX 2005. 11th Asian International Exhibition of Food & Drink. Hong Kong;
30th Congress of the European Brewery Convention;
Pivo-2005. Beer International Brewing Technology Exhibition. Sochi, Russia.;
Export Credit Guarantee Programs Seminar. USDA;
California Festival of Beers;

More events are available on site e-malt.com

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